A Senior People & Culture Leader with over 15 years of experience leading culture transformation, employee experience, and organizational development across the Middle East and Africa. I have partnered with executive teams across the technology, telecommunications, luxury retail, consulting, and real estate sectors to translate business strategy into people strategies that drive engagement, performance, and sustainable growth.

Currently leading Culture Transformation & People Development at Dsquares, I specialize in organizational culture, employee listening, leadership development, internal communications, and change management. A Human Synergistics Certified Practitioner and Accredited Performance Coach, I combine behavioral science and people analytics with a practical, business-focused approach to building high-performing, purpose-driven cultures.