Mohamed Shelbaya is the CEO of Beverages for the Middle East and Africa at PepsiCo, overseeing the company’s Franchise-Owned Bottling Operations across the region. With over 30 years at PepsiCo, he has led franchise expansion, market growth, and operational improvements, strengthening the company’s competitive position across the region.

Since joining PepsiCo in 1994, Shelbaya has held senior leadership positions in Egypt, Saudi Arabia, Yemen, and the broader MENA region, playing a key role in optimizing operations, driving product innovation, and enhancing PepsiCo’s commercial strategy. His expertise spans sales, marketing, and operations, making him a key force in both company-owned and franchise-led markets.

Before assuming his current role, Shelbaya served as CEO of PepsiCo North Africa, where he led business expansion across Egypt and other North African markets. He focused on expanding production capacity, improving supply chain resilience, and optimizing PepsiCo’s go-to-market strategy, positioning the business for long-term growth. Previously, as CEO of PepsiCo Egypt, he navigated one of PepsiCo’s most dynamic markets, implementing a consumer-first strategy, accelerating digital transformation, and adapting the business to shifting economic conditions.

During his tenure in Egypt, Shelbaya led PepsiCo’s sustainability and community development agenda, embedding sustainability KPIs into core business operations. He launched initiatives such as ‘She Feeds the World’, which empowered Egyptian female farmers, ‘She Works Wonders’, increasing female representation in traditionally male-dominated jobs, and ‘Egypt 2030 Hackathon’, encouraging entrepreneurship among young innovators.

Earlier in his career, Shelbaya was Vice President of the MENA Snacks Category, where he delivered record-breaking innovation revenue, and General Manager of Egypt Snacks, where he achieved double-digit year-on-year growth, strengthening PepsiCo’s market leadership. He also served as Vice President of Bottling Operations for Saudi Arabia and Yemen and Sales and Customer Development Director for the Middle East and Africa, where he played a key role in strengthening PepsiCo’s commercial operations and enhancing distributor performance.