Karim Abdel Majid is the founder of Crinel and CLTR Summit, with 30 years of experience working with multinational organisations across Egypt, the Gulf, and Canada.

Through Crinel, a creative communications and brand experience agency, he helps organisations connect with both their employees and external customers. The agency brings brands and company values to life through internal communications, employee engagement, employer branding, marketing campaigns, corporate events, digital content, and video production—creating experiences that engage people and build lasting connections.

Most recently, Karim founded CLTR Summit, bringing leaders together to explore how workplace culture drives employee experience and business performance.