Since 2018, I have been part of ElCoach Tech’s journey as a co-founder & Head of Growth and formerly its Chief Product Officer, a company dedicated to leveraging AI and the science of fitness experts to empower both fitness seekers & providers with personalized digital solutions at scale.

Formerly, I worked with leading companies to drive their top line revenue targets using digital advertising such as Nawy, Bashar Soft, Bey2ollak, to name a few.